Spark Studio

Spark Studio

A subscription box for children that sparks creativity and problem-solving skills

TEAM

TIMELINE

TOOLS

SKILLS

Photoshop

Packaging Design

PROJECT TASK

PROJECT GOAL

6 weeks, 2024

Solo Project

Market Research

Illustrator

Brand Identity

InDesign

Create an original brand that inspires children ages 8-12 to explore art and science. Define the brand’s story, target audience, and visual identity to develop an engaging brand manual.

Demonstrate proficiency in branding by creating a cohesive design solution tailored to a unique audience.

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RESULTS

Spark Studio's final brand identity emphasizes creativity, problem-solving, and environmental responsibility. One of my favorite features is the mailer box packaging design, which includes instructions on recycling the box into a personalized art supply organizer!

Spark Studio

2024 | Children’s Creative Subscription Box

Project Overview

Spark Studio is a creative subscription box for kids ages 8-12. Each month, it delivers curated, hands-on craft kits that spark imagination and creativity and foster a lifelong love of learning. I developed a cohesive brand manual for this project, including logotype variations, design guidelines, brand messaging, product mockups, and character illustrations.

Team: Solo Project

Timeline: Fall 2024, 6 weeks

Tools: InDesign, Illustrator, Photoshop, Figma

Disciplines: Brand Identity, Product Mockups, Graphic Systems

Brand Story

I began the design process by brainstorming themes and visual concepts that encapsulated the ideas behind the Elements of Style grammar book. While exploring the intersection of language and structure, I noticed a parallel between the laws of the road and the rules of grammar because both systems provide essential guidelines that help maintain order and understanding. With a clear concept in mind, I produced a series of rough sketches. My initial drafts focused on layout, typography, and visual elements.

Target Audience