PAWSH
⟡ PAWSH ⟡ 
Developing a pet DNA test and harness line to promote dog health and wellbeing!
GRAPHICS TEAM
TIMELINE
Brandon Shwartz
Liz Ridley
Sonia Andrade
Dom Corriente
5 weeks, 2025
Sophia Levin
SKILLS
Brand Identity
Product Photography
DNA Medical Guidelines
Designing for Dielines
In this project, I worked with a team to create a sustainable, fiber-based packaging system for Paperboard Packaging Alliance’s 2025 Student Design Challenge.
PACKAGING TEAM
Team Pawsh
Setting the stage
Design Objectives
Develop a stylish and playful to evoke the silly energy of dogs!
Collaborate with ITP students to create die-lines and print professional packaging mockups.
Translate our design identity via an interactive mobile app, studio photography, and promotional video.
We set out to replace the plastic-heavy pet product packaging a sustainable, resealable, easy-to-ship paperboard.
Design Process
Brand Conception
Pawsh by PPA Pets
creates science-based, fashion-forward products that celebrate each pet’s unique needs.
Pawsh by PPA Pets
creates science-based, fashion-forward products that celebrate each pet’s unique needs.
Brand Identity
Brand Identity
Pawsh by PPA Pets
creates science-based, fashion-forward products that celebrate each pet’s unique needs.
Pawsh by PPA Pets
creates science-based, fashion-forward products that celebrate each pet’s unique needs.
Final Designs!
⟡ PAWSH ⟡ Developing a pet DNA test and harness line to promote dog health and wellbeing
In this project, I worked with a team to create a sustainable, fiber-based packaging system for Paperboard Packaging Alliance’s 2025 Student Design Challenge.
PRODUCT IDEATION
The secondary product
Our secondary product is a dog fashion app that offers a size-up subscription for harnesses and clothing, ensuring a perfect fit as dogs grow. Inspired by baby brands, owners can return outgrown items for discounts, promoting sustainability and longevity. The app connects with our DNA test results, recommending breed-specific apparel like no-pull harnesses for dogs prone to respiratory issues or thunderstorm coats for anxious breeds. This creates a seamless experience where science informs style, blending functionality with fashion.