HELLA HOT

Hella Hot

Hot honey infused with Calabrian chilies featuring bold typography inspired by Oakland’s street art.

GRAPHICS TEAM

TIMELINE

Sonia Andrade
Dominic Corriente

5 weeks, 2025

Sophia Levin
Liz Ridley
Brandon Shwartz

SKILLS

Brand Identity
Design for Dielines
Studio Photography

TOOLS

Design Process

Type Studies

Next, I experimented with combining typefaces to capture the essence of a hot honey drizzle through letterforms.

Moodboarding

For Hella Hot I pulled my inspirations from eye-catching condiment brands, Oakland’s street art archives, and my camera roll.

Label Sketches

Next, I sketched my favorite typeface mashups onto various bottles to visualize which container shape best captured the balance of sweet and heat.

Honey Letters

I wanted more textured, tactile typography, so I grabbed a honey bottle from the kitchen and started drawing my custom type. The honey only held its shape for about 30 seconds, so I had to snap photos fast! Then, I masked, color-graded, and refined the letterforms in Photoshop.

Finished Product

Looking back…

Infused with Calabrian chilies, Hella Hot pays tribute to my Italian heritage and hometown. My design blends both backgrounds into one    HELLA HOT     product design!

⟡ Reflection ⟡

Thanks for visiting :)